Guerrilla Marketing in Action

!±8± Guerrilla Marketing in Action

Guerrilla Marketing is using time, energy and imagination to create a product company or person without spending large amounts of hard earned profit dollars in the market. He also called non-traditional marketing, something unusual, unexpected and developed to define to be noticed. Of course, all the marketing is designed to notice. It's just that some do not, believe it or not.

There are many examples in the course of time, proof that the guerrillas. I save a different language,Article or book. For now I will share examples of guerrilla marketing in action. In fact I have seen in recent months. Someone is out there with a nice little 'fantasy and not spend the money to the market falls. Strange places for media;; Here are some examples of non-traditional marketing are met unexpected news:

Restaurant pagers

There is no doubt that you have available in restaurants, where you've been waiting for a table is. In many restaurantsgive you the great means frisbee sized pager that blinks incessantly when your number is called. This level is no longer flashing pager. In the middle is a color graphic or advertising specialty restaurants or shop right next to the restaurant to drink, certainly unusual and probably noticed most of the time.

Gas Pump Handles

Pumping gas and you have to look to secure the handle in the opening of the tank and run the gas pump. Some geniussquare on the back of the neck (the part you are watching) and room made for an advertising 2 "x 2". Ice for 99 cents, candy bars two for one, Specials Car Wash, etc. are all advertised that consumers buy the gas pump think of another element such as a gas obtained.

Java Jacket

Grab a Starbucks and no doubt your next stop is the breath mint in your travel grocery store. Oh, what to buy? Unfortunately, the brand intends to you at the right time, then because ofjava jacket, the corrugated sleeve around your cup of coffee to keep you from burning your hand. Recently, I had this thought, and I saw the jacket only the name of the brand, Eclipse, advertising their tires last taste to see. Guess' buy next? In marketing, we always send a message to your target audience is the problem. This is the epitome of this.

Plastic room key

Most hotels have a credit card as a room key that slides into the plastic trigger on the right trackHandle. I left the next day and was longing to Domino Pizza. When you are out of town and not a reference to the phone number, I wondered? I looked at my room key and the advertising space on the domino room key was purchased complete with a telephone number. Guess who I called? With a room key.

Escalator step

I have not seen it, but I often thought that would do great advertising space: the front of an up-escalator step. How did you get up around eyeLevel with a step more than 3 or 4 in front of you. What made for a great place for a view. A great place to charge for advertising. Many of the exhibits, and exactly where your target group, if you're in retail or service business into a retail store. Let me know if you see it in action. Send me a picture of him and I will send a free copy of Guerrilla Marketing in 30 days.

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